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Unique Advertising Hopes to Prevent Child Abuse in Spain

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Capture 300x183 Unique Advertising Hopes to Prevent Child Abuse in SpainAn advertising campaign in Spain is taking a unique approach to protect kids who are victims of child abuse; by targeting them at their level.  Literally.

The campaign was started by an organization called the Aid to Children and Adolescents at Risk Foundation, and their advertisements display different messages depending on what angle you view them.

The best way to explain how the campaign works is to imagine a window with blinds.  If an adult slightly closes the binds, it may prevent light from hitting their eyes.  If a short child were to look at the same window some light may be visible because they are looking up at the blinds, while the adult is seeing the blinds from straight on.

You can take a look at the video below which further illustrates the advertisement’s design.

As you can see, when an adult views the advertisement they’ll see a normal child along with the words “Sometimes, child abuse is only visible to the child suffering it.”  When a child less than four feet, five inches looks at the sign, they’ll see a picture of a boy with a bloody lip, along with the caption “If somebody hurts you, phone us and we’ll help you.”  The advertisement also lists a phone number for abuse victims.

The company hopes to target children who are standing with their abuser as they pass by.  If they can prevent even one case of child abuse, the ads will be a rousing success.

Family Law Attorney Kelsey Swanson comments

I think that the advertisement is really imaginative, and it will be very interesting to see how effective the campaign will be in preventing child abuse.

In Minnesota, we have mandatory reporting laws regarding child abuse and domestic abuse.  Teachers, doctors, school counselors, and therapists are all mandatory reporters, which means if they suspect any child abuse, they must notify authorities of the abuse or potential abuse. See Minn. Stat. 625.556.

So basically, if there is a child being abused at home, the child can tell his teacher at school and the teacher will have to report it. Spain might not have the same reporting laws and requirements as we do in the United States, so it is important for children to have a voice and know there is help out there if they are being abuse.

Aside from using this type of advertising to prevent child abuse, I wouldn’t be surprised if this concept was adapted by other companies that want to target kids.  Imagine seeing an advertisement that reminds parents that the holidays are approaching, but when a child looks at the sign they see the newest remote-controlled car or doll.  It’s a targeted and subliminal message rolled into one.

Related source: Gizmodo.com

The post Unique Advertising Hopes to Prevent Child Abuse in Spain appeared first on Minneapolis Family Law Lawyer | Minnesota Divorce Attorney Blog.


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